Recently, I finished reading Mark Baumgarten’s 2012 profile of
Olympia, Washington’s venerable K
Records Love Rock Revolution: K
Records and the Rise of Independent Music (Sasquatch) and Mike White’s 2015 book about Bristol
England’s Popkiss: The Life and Afterlife
of Sarah Records (Bloomsbury) and they got me to thinking. Not only did they both bring back a lot of
memories of my nascent explorations and discoveries of the so-called indie music
scenes around the US and UK in the late 80s.
I was still young and exploring my tastes in music, books, movies, and
culture in general, but what encountering these two labels, learning about the
early punk and post-punk histories of the burgeoning “college rock” bands I
already loved by then, as well as San Francisco punk labels and mail-order
services such as Shredder, Tupelo, Communion, Allied and Blacklist
did for me is teach me about independence and the spirit of doing things for
one’s own. Sure, this idea is old-hat
now. There’s even a TV channel named D.I.Y. that’s been around forever, but
it’s not the D.I.Y. part that intrigues me as much anymore, because these days
it’s all so much easier. As Calvin Johnson, founder of K Records and that guy from Beat Happening with the deep voice, is
quoted as saying in Baumgarten’s book: “(People) don’t need the record store or
a record label. They can just do their
song on their laptop or their ukulele, and then it’s available instantly, all
around the world. It’s really the most
basic form of punk rock revolution.” It
is really more the sense of community and connection that these labels (and
others), bands, and zines created. There
was a true feeling of involvement by being engaged as a fan – one that feels
oddly absent now that worldwide connection is just a device tap away with the
omnipresence of social media. And I’m
not exactly sure what it is that’s missing.
When I first started ordering
records from small labels and distributors directly via mail in the late 80s
and early 90s, I began to not only receive the great music, but personal notes
and correspondence. Usually, it would be
a “Thanks for the order” note on the back of a release schedule inserted into
the record sleeve, but sometimes it would be more in depth and personal, like
the now famous letters from Sarah
Records founders Matt Haynes and
Claire Wadd. I remember directly ordering the very first SpinART Records 1992 compilation release
“…one last kiss” and soon after even
started to get occasional postcards in the mail from Lancaster, PA band Suddenly, Tammy! who had the second
song on that compilation (indie version of sharing mailing lists?). Or there’s the time I ordered PoPuP’s CD combining Magnetic Fields’ first two albums and
received the disc along with a letter from Claudia
Gonson wondering how I learned about the band. Who would’ve ever thought I’d be carrying on
casual correspondence with the artists from all over that had become my
personal tastemakers. I guess what I’m
saying is that these direct contacts with bands and labels and zines tore down
walls that went far beyond what I had ever understood before. These people were doing stuff that was cool
and that I admired, but they were clearly and tangibly real people.
As long as I can remember, I’ve
always been the type of person, good or bad, who gets so fired up about the
stuff that excites me – the stuff that gets me going – that I’ve always
searched for ways to share those things with anyone and everyone. Of course, with me, it’s pretty much always
been music. I was that guy who made mix
tapes for friends (still do an annual summer mix!), wore concert shirts, left
random lyrics on my school locker, created a fake radio station with its own
music charts, did music for a handful of school dances, and finally a zine and
this thing. I’ve shared this before, but
my friend Wil and I were inspired to
start a zine named This Wreckage. Like so
many of them before, we wanted to revolutionize, if not the world, our little
town. We wanted to create an open forum
for people to make something that is normally done by professional writers and
visual artists. It was meant to be
freeform, and then, of course, at the end I would add a few poorly worded music
reviews. What we found is that most
people don’t care. Most people don’t
read. Most people couldn’t be bothered
to actually take part, because they have their own lives and interests. However, when people did decide to engage, we
found it could be really powerful. We
received cool music from new bands that I still love to this day (and new music
almost always spawns more discoveries), we had a few fun adventures, and
believe it or not, met some really great people – one of which is a dear friend
to this day. Though we were small and
misunderstood and really didn’t put forth a massive effort, and didn’t last very
long, we still managed to reach a few people out there who tripped over the
scrap paper littering the ground that were moved enough to say hello.
I’m not 100% sure where I am going
with this, but even though we now have unlimited access to pretty much all
things we think are cool at any time we want, maybe it’s just me, but that
personal engagement doesn’t feel as strong.
Even though it goes against so much what I have always believed about how
everyone should have a forum to express themselves, perhaps things were better
when there were more curators sifting through everything in order to present us
with the cream of the crop. Maybe it’s
because I’m old, but for me, it’s too much.
It’s all too much. Everyone’s
social media account is like a mini zine based on their likes. In a random five minute perusal of my Facebook feed I am presented with
vacation and food photos (lots and lots of photos), news of a friend’s recent
misfortune, two new bands I should check out, an old music video, some
political statement followed by a lot of agreements and a few dissenters with
little actual reasoned debate. What I
often get is overwhelmed and frustrated and I’ve become one of those people
mentioned above: no longer engaged with anything beyond the tip of my nose. I don’t want to be like that! I don’t want to be the one who tells people
to not freely express themselves in any way to see fit. If I get involved with social media I want to
feel connected and interested and inspired, but instead I simply feel
exhausted.
It brings me to this position,
where I feel like I either need to re-engage and try to connect again and push
for a This Wreckage-type revival, in
order to regain that feeling of community, in addition to the amazing music, that
once was such a lifeline, or to simply withdraw like I’ve done the past year
and not continue to muddy the waters with yet another voice (this blog) that no
one needs to read, really wants to read, or frankly won’t spend the few moments
to read anyway. That’s when I remember
the frustration and feeling of futility that Wil and I felt when trying to find
an audience for This Wreckage twenty
plus years ago, which was a big reason we gave it up. We lost the fun. That’s what I miss most: the fun. This all feels like the complete life
re-assessment and makeover that I’ve been mumbling about for several years now,
but never seem to make happen. It has to
happen before I completely lose myself in the dreaded “life on repeat” –
working a miserable job just to stay alive (only to hold onto health insurance),
something I addressed here, sadly, over three years ago. In that piece, Apathy and Exhaustion, I concluded that “This (turning around the
downward spiral) feels an insurmountable task.”
It still does.
This Wreckage art by Arlon Gilliland
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